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Retail Market

The City’s retail base is strong and diverse with a healthy sales tax base which includes an auto row along Ben Maddox Way; home to Toyota, Honda, Nissan, Ford and other dealerships.  The city also supports two malls and is home to big box retailers such as: Costco, Wal-Mart, Home Depot, Lowe’s, Best Buy, Target, and a host of others. The majority of national retailers are situated in the southern half of the City along the Mooney Boulevard Corridor.

Over the past couple months, Mooney Blvd has witnessed the opening of Dickey’s Barbecue Pit, Burlington Coat Factory and will soon welcome Mor Furniture and Ashley Furniture just to name a few. While the southern half continues to serve as the regional retail market area, the northern section of town is experiencing retail growth and activity as well.  Orchard Walk is situated at N. Dinuba Blvd and Riggin Ave and is anchored by Vallarta Supermarket, Target, and Ross Dress for Less.  The center is located about a ½ mile north of North Pointe Shopping Center.  This center supports Food for Less, DD’s, CVS, Panda Express, and much more.

Visalia offers a host of retail shopping opportunities. Shoppers flock to this regional retail hub from Three Rivers to the east, Lemoore from the west, Selma from the north and Delano from the south. Retailers who have called Visalia home for years include: Macy’s, Sears, JCPenney’s, Kohl’s, Costco, Walmart, and Forever 21 – just to name a few. Newcomers such as BevMo and Dick’s Sporting Goods have been welcomed with high sales and growing consumer demand.

Visalia’s capture of the County’s annual retail sales has increased over the past 10 years. While some neighboring County communities have added some large format, big box and/or general merchandise retailers, they lack the depth and variety of the retailers and retail environments present in Visalia. In 2013, Visalia represented 37% of the total sales tax generated in both Tulare and Kings County combined. Also, 56% of Tulare Counties total food product and general retail related sales tax was generated in Visalia.

Sales for 2012 and 2013 at the Visalia Mall, a traditional enclosed regional mall which draws customers from Fresno to Bakersfield, are climbing back to pre-recession numbers. Macys and JC Penney, its anchor stores, report strong sales in the last quarter of 2013, and two new retailers are expected within the next quarter.

Not only is Visalia the retail hub between Bakersfield and Fresno, a more than 100 mile stretch along Highway 99, but also boasts the highest sales tax per capita performance in the entire Central Valley in 2013 which covers over 350 miles when looking at all cities with at least a 20,000 population.

Community and Regional Retail Supply & Demand in Primary Market Area

·         Visalia’s population as of Jan. 1, 2013 is 128,443, an increase of 1.09% over 2012.

·         By 2030, supportable overall retail space demand will increase to 1.9 million square feet within the City of Visalia.

·         Overall market area demand is forecasted to grow by about 1.8 million square feet to 6.1 million square feet of space.

·         The unmet retail demand within the primary market area is estimated to increase to 1.45 million square feet of retail space by 2020.

·         By 2030, unmet retail demand would increase to 2.35 million square feet of retail space within the primary market area.

(Retail data provided by A. Plescia & Co. Population estimates provided by the California Department of Finance and A Plescia & Co.)

There are several retail centers throughout Visalia for interested retailers and investors to consider, some of which include:   

Mooney Boulevard Corridor

South Mooney Blvd.

Sequoia Plaza, Sequoia Mall, and Former FoodsCo

Visalia Mall

Downtown Visalia

North Dinuba Blvd.

Highlights on some of Visalia's Major Retail Centers

Visalia Mall
Located at the corner of Mooney Boulevard and Walnut Avenue, the Visalia Mall stands as one of the most popular commercial retail centers in the Central Valley.  The center also boasts the second largest traffic counts in Tulare and Kings counties with a population in excess of 629,000.  Historically, the Visalia Mall was constructed in 1964 and was the first enclosed shopping mall to be built in the state of California.  The Visalia Mall is made up of 75 popular stores and includes two major retail anchors JC Penny’s and Macy’s. This mall is currently owned by General Growth Properties (http://www.ggp.com/).  For leasing opportunities contact Babette Y. Kubota, Leasing Representative for General Growth Properties at Babette.Kubota@ggp.com

Sequoia Mall
The Sequoia Mall is located at 3303 S. Mooney Blvd., at the intersection of Mooney Blvd. and Caldwell Ave., Tulare and Kings counties highest traffic counts are recorded here.   This 220,234 square feet center is comprised of a variety of stores. The major anchor in this mall is the Regal Cinemas movie theater,  a twelve screen cineplex that hosts a variety of the latest movie releases.  The second anchor in the Sequoia Mall is the Sears Department Store, which provides shoppers with the most modern appliances, tools, electronics, and apparel.  Hobby Lobby opened in January 2011 in the former Mervyn's building, adding fabrics, arts and hobby goods in a renovated 59,000 SF building.  Mainland surf shop opened a new retail store and Rabobank filled the former Blockbuster Video Building.  There is also an opportunity to build a 6000 SF restaurant along Mooney Boulevard.  Currently the Sequoia Mall has leasing opportunities. Contact Shane Anderson at sanderson@retailassociates.com or Doug Cords at dcords@retailassociates.com for more information.

Packwood Creek
One of the newest and largest shopping centers in Visalia is Packwood Creek.  Encompassing both sides of south Mooney Blvd, Packwood Creek includes several major retail anchors such as: Target, Lowes, Best Buy, Sports Chalet, and Pier 1 Imports.  Other stores in this area provide products that specialize in arts & crafts, music instruments, home improvement and modern fashion. This retail plaza also has a variety of wonderful restaurants such as Olive Garden, Mimi’s Café, Chili’s Bar & Grill, Firkin & Hound Pub, Panera Bread, and Chipotle Mexican Grill and Buffalo Wild Wings.  There is also more than 30 acres of new vacant land zoned for retail development directly across the roadway from the region's Costco; serving as one of the highest grossing stores in the company line.  For more information on leasing opportunities, please call Patrick Orosco at 831-649-0220.

Orchard Walk East
Situated on the corner of Riggin Avenue and N.Dinuba Boulevard is one of Visalia’s most recently established shopping centers, Orchard Walk East.  One of the main attractions to this 330,000 sq. ft. commercial hub is the new and very expansive Target store. Since its opening,  Orchard Walk has rapidly expanded to include such stores as Ross For Less, Famous Footwear, RadioShack,  GameStop, and many local/national eateries (McDonald’s, Subway, Mountain Mike’s Pizza, Figaro’s Mexican Grill, etc.). Vallarta Supermarket opened to huge crowds in September 2010.  The addition of this Mexican grocer with a taqueria, bakery, torteria, carneceria, and fruit bar is drawing customers from miles away.  The supermarket is positively impacting sales for neighboring retailers in the center as well.  For more information, please contact Shane Anderson with Commercial Retail Associates at (559) 650-1300.

Sequoia Plaza
The Sequoia Plaza Shopping center is located on the NE corner of Mooney Boulevard and Cameron Avenue.  This area contains a Walmart, a newly opened Ashley Furniture store, BevMo, Burlington Coat Factory and much more. There are a number of spaces available including a former Circuit City building. For information on the former Circuit City, please contact Steve Rontell at steve.rontell@colliers.com.

The Village at Willow Creek
This neighborhood commercial center is located at the corner of Riggin and Demaree Avenue. in the fastest-growing area of Visalia.  The 20-acre center is anchored by Lowe’s with other tenants ranging from a local credit union to a sit-down restaurant and a Walgreens national drug store. The village features design amenities such as courtyards and a plaza and lushly landscaped pedestrian walkways making it a welcome addition to this area of Visalia.  For leasing opportunities contact Cary Marsella at cmarsella@retailassociates.com or Jason Andrade at jandrade@retailassociates.com.

Key West Plaza
Key West is filled with an abundance of options for shoppers and diners.  The shopping center, located at the intersection of Demaree Road and W. Noble Ave., includes specialty shops, a Save Mart Supermarket, and casual family dining such as a pizza parlor and Mexican restaurant.  A Chase, bank, gas station, Starbucks and McDonald’s are also featured in Key West.  The thriving development has a low vacancy rate.  The northwest location is convenient to the Industrial Park, new housing developments and Visalia’s distinguished gated communities (Cited from the Mangano Company). 

Mary’s Vineyard
Mary’s Vineyard is the one-stop shopping location in southeast Visalia on the corner of Ben Maddox Way and Noble Avenue. Shoppers will find a Save Mart Supermarket, CVS Pharmacy, flower shop and a woman’s boutique, along with many more neighborhood uses.  The shopping center is located just off state Highway 198 near Ben Maddox exit.  The close proximity of Highway 198 is convenient for shoppers in other nearby communities such as Farmersville, Exeter and Woodlake. For more information on leasing opportunities please contact Hyde Commercial Real Estate.

Country Club Plaza
The Country Club Plaza is a new shopping center located on the corner of Demaree Road and Houston Avenue, just north of Visalia’s InShape Country Club and across from new housing complexes. This plaza is home to the fine dining Mexican restaurant Azul, a health club, and CVS Pharmacy.  Currently this location has leasing opportunities with spaces ranging from 1,700-8,300 sq. ft, as well as space to support a new 35,000 sf supermarket. For more information please contact Hyde Commercial Real Estate.

Northside Shopping Center
Anchored by Food 4 Less Supermarket. It also includes: CVS, DDs, Dollar Store, Panda Express, etc. For leasing opportunities, please call Walter Smith of Grubb & Ellis at (559) 447-6222.


Available sites can be found on LoopNet and for any questions please feel free to contact Devon Jones at:

Devon Jones
Economic Development Manager
425 E Oak Street, Suite 301
Visalia, CA 93291
Phone: 559-713-4190
E-Mail:
devon.jones@ci.visalia.ca.us

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